Hummel have absolutely spoilt Coventry City this season, and that partnership continues with a very special 3rd kit celebrating 40 years of the Two Tone musical movement.
As if their flashback to the famous Sky Blues home shirt of the late 80s wasn’t enough, Hummel have furnished the club with a black and white two-tone inspired shirt that’s in-step with the genre’s roots in the city of Coventry.
Bands like Coventry’s very own The Specials and The Selecter, as well as Madness, The Beat and Bad Manners took influences from ska, reggae and rocksteady and combined them with elements of punk rock and new wave to create a sound which has been closely linked to football’s terrace culture ever since.
The imagery that surrounds the movement has become as recognisable as the music itself, with the black & white chequerboard record sleeves of the 2 Tone label and the Walt Jabsco nutty dancer character having heavily influenced Hummel’s design.
The 2 Tone label and movement brought black, white and mixed-race artists together through a love of music at a time of tension in urban-Britain.
Like music, at it’s very best, football has the power to transcend divisions and positively influence society, and Coventry’s new kit features a tribute to the anti-racism charity, Kick it Out, on the inside of the collar.
This will be another hugely popular kit for Sky Blues’ fans, and whilst part of us wishes for a Boavista style all-over chess-board print, we love the way Hummel have toned things down with another brilliantly bespoke design that nicely encapsulates an important part of the City’s recent history and identity.