Iceland have unveiled a stunning new badge, full of symbolism and old Norse legend.
Based upon four mythical creatures from folklore that protect Iceland, the brand new crest features stylised representations of a dragon, a bull, a griffin and a giant within a diamond shaped design.
Legend has it that the bull (Griðungur), the griffin (Gammur), the dragon (Dreki), and the rock-giant (Bergrisi) protect the four corners of the country and encourage them to flourish.
The 4 figures are spirits described in Old Norse sagas and pagan tradition known as Landvættir (Land Wights) that feature prominently on the Icelandic coat of arms and can also be found on the back of their coins.
In viking times, great efforts were made not to provoke the protectors unnecessarily, including the removal of figureheads from the front of their ships when sailing home to Iceland.
The brand new crest replaces the familiar KSI (an abbreviation of Knattspyrnusamband Íslands – Football Association of Iceland) logo, itself only updated in February 2020 which will remain part of the team’s official branding.
Iceland’s shirts will also be updated as part of a new kit deal with Puma, ending a 20 year association with Erreà who had been due to provide kits for Strákarnir okkar (our boys) at Euro 2020.
In our view this new crest is a vast improvement on the rather stale KSI badge we’ve become accustomed to, and if wearing the 4 figures on Icelandic football shirts protects their players and helps them to flourish on the world stage, then who are we to argue?