Brazil’s most successful club Palmeiras launched their new kits this month with a promotional film that celebrates their colours, whilst playing on the jealousy of rival clubs towards their achievements.
With a “No One Likes Us We Don’t Care” sentiment, the Green Giant’s colours are held to symbolise the envy of rival clubsincluding Corinthians, São Paolo and Santos in the slightly disturbing video which promotes the first kit from Palmeiras’ new deal with Puma.
WATCH HERE: “Green is the Colour of Envy”
That envy comes after Luiz Felipe Scolari returned to the club last year to deliver an against-all-odds comeback and complete Palmeiras’ second Brazilian national league title in 3 years, making them the most successful side in the domestic competition’s history.
Sociedade Esportiva Palmeiras were founded in 1914 as Palestra Italia before they were compelled to change their name during the Second World War.
The São Paolo based club have since adopted the pig as a mascot and the nickname “Porco,” having claimed the slurs and insults of other fans towards their heritage as a badge of honour.
With a global support running to an estimated 18 million fans, Palmeiras can boast 14 national titles including 10 Brasileirão crowns, as well as international honours in the shape of the 1999 Copa Libertadores title.
Puma have used their first designs to celebrate the club’s Italian heritage, with modest tricolour details incorporated on the sleeves of the home shirt, and inside of the collar of the mainly white away kit.
Both outfits are simple and carry the sponsors’ logo of Brazilian bank Crefisa on the shirts which tick all the right Sartorial Soccer boxes and won’t ruffle too many feathers at Allianz Parque.
Sunday sees Palmeiras begin their season with a visit to Red Bull Brasil in São Paulo’s state championship, the Campeonato Paulista.
What do you make of Puma’s first kits for Palmeiras? Please let us know in the comments below!