The FIFA Women’s World Cup has kicked-off with a host of fantastic kits on display in France.
Rather than hand-me-down sets of men’s shirts in slightly smaller sizes, Nike and Adidas have brought tailor-made innovation to aid the performance of female footballers.
The results have been stunning and one of our favourite kits on display in France has been that of Norway, who began their campaign on Saturday night with a 3-0 victory over Nigeria in Reims.
Goals from Guro Reiten, Lisa-Marie Karlseng Utland and an own-goal from Osinachi Ohale had the match sewn-up before half-time for the 1995 champions.
Nigeria’s women wore the same viral-hype Nike kits their male counterparts wore in Russia last summer, but the Norwegians stole the show in a beautiful kit that seems to move from red to blue effortlessly before your eyes.
Taking a closer look reveals that the gradient is made from a tight alpine style pattern of dots and crosses, with the emblem of the Norwegian national side and the star above it perfectly completing the kit.
Nike’s work at the Women’s World Cup has been pretty inspirational stuff, to the point that some men’s sides must be looking on with envy at the designs on display.
The fact that kit firms are paying respect to women’s football comes at a time when audiences and participation numbers are growing.
Quelle coincidence eh?!